For this month's Session Curtis Taylor of The HopHeadSaid asks us to write about our favorite beer labels.
The humble beer label must deliver so much. In a split second it has to win our attention from all the other labels fighting for it as our eyes quickly scan the shelf. Once the bottle is discarded, the best labels are easily remembered to do this job even more effectively the next time we glance in their direction. And while creating these impulses, the label must somehow visually convey the taste and feel of the beer in our throats.
I have zero artistic talent and know little about psychology, so don't have the foggiest notion of how this works.
But I'll take a stab at it. My favorite labels are not necessarily the most elegant, pleasing, or arresting artistic compositions, but those in their own unique unforgettable style leave me well prepared for what I'm about to drink. Don't ask me how these labels do it, they just do it. Look at two of my favorite recently released beer labels below. Which bottle do you think contains a celebration of bold aggressive flavors balanced on a razor's edge, and which holds a subtly complex combination of flavors mingling together from the farms of Sonoma County? It's obvious from the labels, right?
It's been a hot summer in the San Francisco Bay and many scorching afternoons, I don't even want to look at an IPA. So for the past ...
Rambling Reviews 8.23.2016 : Brews from Fort Point, Coronado Brewing, and Santa Cruz Mountain BrewingBuoyed by all the excellent performances by the US Men and Women at last week's Rio Olympics , it's time once again to ramble on abo...
It's another crystal ball gazing Session , this time Csasaba Babek at Beer Means Business asking us to predict the one thing we will see...