So when Brian and Maria at the Roaming Pint ask why we are drawn to visit breweries for this month's Session, I'd have to say a big part of this attraction is because beer is one of the few things we ingest where we know almost exactly where it comes from. Beer is rare, coming from somewhere rather being from "out there". So given beer's unique attribute, it's not surprising we take advantage to connect with beer by visiting the exact location where it's from. At the brewery, you can often see the beer being made right there, transforming you from a passive drinker to an actual participant in the entire brewing process. At least that's the way I feel whenever I'm at a brewery, even though I'm not actually shoveling hops into the brew kettle.
|I know where the stuff on the right comes from, |
but not the stuff on the left
A trip to Sierra Nevada or Anchor Brewing has become a pilgrimage to a craft beer mecca, a place where key events occurred to launch the craft brewing revolution in the United States. Never mind that the current locations of both these breweries aren't the actual places where Fritz Maytag and Ken Grossman first transformed beer. These new brewery locations still somehow hold onto those symbolic distinctions from the past.
At least that's the way I see it. Do we really know why we're drawn to breweries? I suppose we can make some good guesses, but sooner or later we find ourselves again at a brewery, whether or not we understand why.