21st Amendment Brewmaster Shaun O'Sullivan (21st Amendment Brewery photo) |
Does “Down to Earth”
replaces "Bitter American" in your line-up?
Yes it does. We first brewed Bitter American at our small San Francisco brewpub in 2006 and then canned and distributed it in Spring 2011. At the time it
was labeled as a “session ale” but it was always an easy drinking IPA. Back
then the style “session IPA” was not part of the craft-brewing world. When we were designing the Bitter American package we were
thinking "Who is the bitterest American?" and after lots of discussion and beers
we decided it was Ham the space chimp who was the first American in space back
in 1961 as part of the early US space program. Here was a chimpanzee that was
plucked from the wilds of Africa and trained to push buttons, strapped to a
rocket and hurled into space. Not fun for little Ham and the imagery seemed
appropriate for Bitter American with Ham floating in space above the Earth. After
a number of years we decided to go back and look at the package and make a couple
of adjustments, one being labeling the beer exactly what it is, a “session
IPA.” Once we went down that path we thought it would be fun to play with the
package design and continue the story of Ham. The new name turned into “Down to
Earth” and we brought Ham back home from space to a sunny beach, relaxed and
stretched out in his hammock made from his space capsule’s parachute. Down to
Earth is, as its predecessor, 4.4% ABV and easy drinking.
Did you modify the
Bitter American recipe or start over from scratch? Can you describe the development process?
The recipe changed but not by much. In "Bitter American" as
with "Down to Earth" we use Golden Promise pale malt from Simpson’s Malting out
of the UK. Golden Promise gives this lighter beer a supportive malt backbone.
Golden Promise malt is used in English session beers to
maintain body and still keep the beer lower in alcohol, which can be a
challenge as you’re brewing with less malt when there’s the possibility for a
thin watery beer. This pale malt provides body, without a lot of sweetness,
which I prefer as it avoids the competition between malt and hop flavor and
bitterness in your mouth.
For “Down to Earth” I left the upfront bittering hops the
same and changed the late or flavor hops as well as the dry hops. Craft beer drinker’s tastes have evolved and
so have mine. I saw "Down to Earth" as an opportunity to mix it up and look
into newer hop varieties. In “Down to
Earth” I added a lot more late kettle additions with Cascade and Mosaic hops giving
the beer a more chewy citrus flavor and then dry hopped it with Centennial and
Mosaic hops adding pine, citrus, mango and tropical aromas.
Mosaic is a relatively new hop and Centennial is an older
craft beer workhorse hop. The combination
is great with the marriage of new style and old school hops.
How’s the new brewery
going?
What’s exiting about opening our new brewery in San Leandro
is that we have the opportunity to really stretch our creative wings and put
out more beers and in interesting packages. We are installing a 100 barrel
German brewhouse, manufactured in Hudson, Wisconsin. Both my business partner
Nico Freccia and I have always had the dream of bringing the beer home to the
Bay Area. We’ve been brewing with our partner brewery in Cold Springs, MN since
2008 and that’s been great for us and we’ll continue to brew with them. With
the new new brewery we’ll be able to make new beers and delve into different
package sizes as well as variety packs. Our San Leandro brewery will be a destination
location with a tasting room, outdoor seating and the ability to see and enjoy
the entire process from brewhouse to the state of the art canning line. In
addition, it’ll allow us to open up new markets. We recently launched in
Chicago and we’ll soon be distributing this Summer to Southern California. It’s
a great time to be involved in craft beer.
Great article! Cheers!
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