Fair enough. People should be informed what companies are behind beer brands like Golden Road to make informed choices. But the "big beer evil, local beer good" vibe to the article seems rather dated, especially given the tremendous transformation in the brewing industry in just the past few years and the triumphs of "craft" over large corporate breweries. Still, the message still has a lot of resonance given AB InBev is no longer a lumbering giant resorting to using talking frogs to sell tasteless lagers. In just the past couple years, AB InBev co-opted the craft beer playbook, buying up craft breweries to create a local presence in major markets, acquiring Seattle's Elysian, Oregon's 10 Barrel, and LA's Golden Road as part of that strategy on the West Coast.
Notice there are no Northern California breweries on that list. Over the past couple years, Elysian, 10 Barrel and Golden Road six-packs and tap handles popped up all over the Bay Area, and AB InBev has demonstrably built up a following in the Bay Area with their craft brands. But what's going on in Oakland is a step further than that. By building an actual Golden Road brewery in the Oakland, AB InBev is effectively attempting to establish themselves as a local Bay Area brewery, a plan as diabolical as it is smart. Of course, most people are in favor of things like new beer gardens to go to and new businesses which increase employment, raising these sort of positives about AB InBev's investment in Oakland makes sense, but seems like missing the point.
Of course, the big questions are: "Can AB InBev pull this off?" and "Could they be planning to create breweries in other Bay Area neighborhoods?" Well, looking at some of the social media comments on the East Bay Express article, success for AB InBev seems like a good bet. While there's plenty of dissent like "Nope, not stepping foot on the premises", I noticed a surprisingly number of counterpoints. "I agree that this seems a great development for North Oakland" wrote one commentor. AB InBev is muscling into the Bay Area to become a "local" brewery under their craft brand Golden Road, and the questions is not so much can they pull off this audacious feat, but how successful they'll be at it.